DIGITAL AND CONSUMER INSIGHT OFFICER

TANZANIA WOMEN'S BANK PLC

DIRECT SALES AGENTS (DSA)

JOB TITLE: DIGITAL AND CONSUMER INSIGHT OFFICER
DEPARTMENT: CONSUMER AND BUSINESS BANKING REPORTING TO: HEAD OF CONSUMER AND BUSINESS BANKING

JOB SUMMARY: Responsible for planning and overseeing the gender based marketing initiatives on products and services.

QUALIFICATIONS AND SKILLS REQUIREMENTS
The applicant must possess both technical and soft skills to obtain this job. The technical skills should be supported by academic qualification and experience while the soft skills are based on attitudes and related competencies.

The candidate must hold a Bachelor Degrees in Business Administration, Marketing, Graphic Designing or Communications from a recognized institution. She/he must have minimum of 2 to 3 years of experience in marketing at a financial institution. Experience in working with digital media and knowledge of legal web management are of added advantage.
The soft skills required for this job include proven ability to interact and influence multiple sales channels, excellent communication skills, passionate about working with community-based projects and flexibility to work out of non-bank hours as need may arise.

The applicant must show enthusiasm to work for women empowerment and innovative to use digital space in reaching out women from different angles and areas in the country.

RESPONSIBILITIES AND DUTIES:
• Organize and attend marketing activities and events to raise the Bank's Brand Awareness;
• Plan advertising and promotional campaigns for products and services on a variety of media (Social, Print, etc.);
• Manage online marketing end communications activities of the Bank's Products and Services;
• Ensure the content across in websites page, Facebook, Instagram is well-written, and utilized effectively to meet the Banks Marketing Strategy;
• Prepare Content for the publication of marketing and oversee distribution;
• Conduct market research to identify opportunities by listening, collect feedback from consumers and provide recommendations forbusiness growth;
• Ensure the Bank's website pages and digital content (including Video) always is updated and appropriate;
• Market the Bank by creating awareness on the products and services offered and promote cross selling by tacking all marketing and sales data, Maintain sales performance statistics and prepare reports for management usage;
• Oversees the creative development of promotional materials, website content',' advertisements, and other marketing-related projects; .
• Work closely with various media buyers, advertising agencies, printers, and other services to help our marketing projects come to achievement;
• Perform any other relevant duties as may be assigned by the Recovery Manager.

Interested candidates should send their CV and copies of professional certificates with a cover letter explaining why they are suitable for the post to the address below by 13th November 2017.

This advertisement can also be accessed on our Website: www.womensbank.co.tz  or and any of our social networks accounts.

Applications should be addressed to:

Managing Director,

Tanzania Women's Bank Plc,

Karimjee Jivanjee Building 1st Floor,

Opposite Old Post DART Bus stop,

P.O. Box 72604,

Dar es Salaam.

Or send your application through info@womensbank.co.tz

Note: The Envelope should bear the positions applied for

Application Deadline: 13th Nov. 2017

Source: Daily News 3/11/2017

"FEMALE CANDIDATES WILL BE HIGHLY CONSIDERED"

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