Marketing
Manager
Dar es salaam , Tanzania | Posted on
03/01/2021
Job Description
Business Manager - Strategy and Planning
–Steers the Business:
- Develop
Marketing strategy, plan & budget based on a deep understanding of our
brand, the market driven by customer insights, our partnerships and market
opportunities. - Champion & co design systems and processes to execute,
monitor, evaluate key marketing initiatives and report on performance of
key performance indicators
- Researching
and analyzing consumer behavior, market trends and competitor activity to
build and improve Simusolar Segmentation strategy to ensure the business
maintains a competitive edge.
- Monitor
the marketing budget on a monthly. quarterly and annual basis and allocate
funds wisely
People Manager - Recruit, Build and
Nurture -
- Motivate
and influence the direct report/team to ensure that the team/direct report
stays motivated and focused to achieve their performance targets.
- Recruit
and co –develop marketing team/direct report.
- Subordinates
effectiveness: a) Regular review of Department KPIs, performance
assessment vs KPIs along with related internal and external reporting b)
Ensure staff understand the context of their roles in relation to
Simusolar’s strategy. c) Ensure staff in your department when performing
their duties exhibit proper / acceptable behavior & live the Simusolar
values.
- Periodically
conduct performance reviews with team/direct report to confirm performance
and develop development plans. -
- Co
-Develops training programs and plans for team/direct report as well as
training evaluation tool evaluation; -
- Coach
the team/direct report , give feedback and develop talent internally at
least 40% of time should be spent on talent development;
- Ensure
staff have the resources they require to perform their work - Regularly
visit the regions
- Brand
& Advertising Manager - Build and Create Awareness of Simusolar -
- Developing
and implementing strategies & produce valuable and engaging content
for print, electronic and digital media that attracts ,converts &
resonate with the target market and drives qualified traffic. -
- Planning
and executing marketing initiatives including campaigns, events, point of
sales material, sponsorships and corporate social responsibility
programs.
- Building
brand awareness and increasing brand value
- Measuring
and reporting on campaign performance and assessing KPIs and ROI.
- Overseeing
the production of advertisements, promotional materials and mail campaigns
and approve marketing material, from website banners to hard copy
brochures and case studies
Requirements
Skills & Qualifications -
- Bachelor’s
degree in Bachelor of Commerce (Marketing or Sales). Master’s degree will
be added advantage -
- Ability
to work under pressure with tight deadlines
- Good
organizations and planning skills
- Ability
to move and inspire team
- Good
Presentation & Negotiation Skills -
- Branding
& Digital Marketing -
- Fluent
in Kiswahili and English. -
- Computer
literacy with Microsoft Office Products
Experience - Minimum of 3-5 years of related
work experience; FMCG, Advertising or Financial Services - Managed brand or the
implementation of an advertising campaign; - Worked in advertising and managed
in a brand.
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